Branding

There is always competition in real estate.  Even those in your office are your competition…..maybe more than those in other offices! 

Why?
That is because most of the people in your office are just bragging about the company in their marketing and materials.  Some of them are just waiting to take leads off of floor duty and not doing much marketing.  If you list homes, this means they are trying to get the leads on your listings when those calls should be coming to you.
So how do you set yourself apart from the others?

Branding

So what is “branding”?  Let’s start with what branding isn’t.

They do nothing to strengthen your identity unless they clarify your competitive edge.  Instead those items represent a brand.

To start figuring out how to brand yourself, ask yourself questions like:

This will help you understand what makes you unique.  Then you can use that to create your brand identity that will help you stand out from the crowd.  Only then can you come up with a logo, a slogan and colors.  Once you have them, you need to use them on everything you do.

 

The author of this article is Linda Grissette.  Some of you may remember her as Linda Grayson.  Linda is a Broker-Associate with River City Real Estate.  She is also the company trainer.  Learn more about how River City Real Estate can help you make more money...even in today's market...browse through this site.

If these articles makes you interested in learning more about the real estate company who would hire the Linda as their company trainer, simply fill in the information below and click on "submit".  Linda will call you back as quickly as possible, but within the times that you requested.  And don't worry, everything response from this website is kept confidential.

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