Basic Plan for Buidling Your Business

Basic Business Plan for Building Your Business

Every real estate agent, as an independent contractor should be regarding their real estate business as a separate independent “business within a business”. And all businesses need a business plan. Unfortunately, most real estate agents DO NOT have a business plan. We are posting this basic business plan to help real estate professionals in developing their personal business plans. Throughout the plan you will find links to products that we offer. To see samples of our products, click here.

I. Get organized.
Make sure that you can keep track of all of your prospects and when to contact them next. This is easiest using a real estate specific contact management and productivity program, such as Agent Office. If you like a paper system, here's a great customizable organizer.

II. Get more listings.

1. Contact people in the following groups 12 to 18 times per year:

A. Sphere of Influence

B. Past Clients

C. Farming Area (200 to 500 homes)

Possible Methods: Post cards, custom newsletter (print version and e-mail version), letters, door hangers, personal contact.

2. Have a Pre-Listing and Listing Power Point Presentation.

Advantages of Power Point Presentations: Easy to customize, you can control speed of slide transition and special effects...if any.

Possible Uses: Live Presentation (laptop, desktop, print version), burn to CD as a CD business card, drop off at the house, mailing, compress with PKZip and attach to e-mail.

3. Develop quality listing materials

Some ideas: Pre-listing booklet or kit, a sample book, a Home Book customized for each listing, advantages of you and your company. A variety of marketing flyers.

4. Contact “For Sale By Owners” and Expired Listings on a regular basis.

Possible Methods: Post card mailings, personal brochure delivered to home, door hangers.

III. Make sure all of your sellers get their homes in top showing condition.

1. Create materials to help sellers decide what to do to make their home show better.

IV. Make sure all of your homes are priced to sell.

1. Use a detailed Market Analysis that compares homes by adjusting for features in each property.

V. Keep in regular contact with your sellers.

1. Develop a listing report that can be e-mailed to your sellers on a regular basis.

2. Find a method for easily getting feedback from others who show your listings.

VI. Use marketing that really works to sell your listings.

1. Make a home book to leave inside each listing.

2. Make packets of information for buyers who view your listings.

3. Leave disks with a virtual tour at each listing for the buyers who view them.

4. Make colorful flyers for the brochure box for each listing.

5. Put the web address for the listing on the yard sign.

6. Put the web address and e-mail address your listings on all the marketing materials.

7. Write ads that “Sell the Sizzle” and encourage calls for more information.

VII. Get More Buyers

1. Learn to get contact information from all buyers who call on your listings, even if it’s not the right home for them.

2. Provide information to Buyer prospects that tells them about the process of buying a home and about you, like a Buyer Information Booklet.

3. Send regular new listing up-dates to all of your buyer prospects

4. Learn how to get buyers to come to an initial meeting where you tell them how you work, make sure they are pre-qualified, and have them sign a Buyer Exclusive Contract.

5. Have a Pre-Buyer and Initial Appointment Power Point Presentation.

Advantages of Power Point Presentations: Easy to customize, you can control speed of slide transition and special effects...if any.

Possible Uses: Live Presentation (laptop, desktop, print version), burn to CD as a CD business card, drop off at the house, mailing, compress with PKZip and attach to e-mail.

6. Once Buyers have signed a Buyer Exclusive Contract, give them reminder information like a Buyer Reminder Booklet.

VIII. Personal Marketing To Develop:

1. Personal Web Site

2. Farming Area Web Site

3. Personal Brochure

4. Sign up with Visual Tours for easy virtual tours.

5. Make your own CD Business Card with:

Possible items for disk: Company Web Site, Personal Web Site, Farming Area Web Site Pre-Listing Presentation, Listing Presentation, Pre-Buyer Presentation Buyer Presentations, Sample Virtual Tour (or tours for any of your active listings)

6. Use your personal domain name as your own professional e-mail address.

7. Develop materials for mailing.

8. Develop materials for e-mailing.

9. Develop a custom newsletter that sets you apart from other area agents.

Once you have decided what you need to do go to http://www.RealEstateMarketingHelp.com to find out about Linda's affordable real estate product.

Even if you don't have the money to buy these products right now, you can get some valuable information on what is needed for your business makeover on the site.

Those who transfer to River City Real Estate with Linda as their sponsor will receive any of Linda's products they want to use at no cost as long as we are both at the same company.

The author of this article is Linda Grissette. Some of you may remember her as Linda Grayson. Linda is a Broker-Associate with River City Real Estate. She is also the company trainer. Learn more about how River City Real Estate can help you make more money...even in today's market...browse through this site.

If these articles makes you interested in learning more about the real estate company who would hire the Linda as their company trainer, simply fill in the information below and click on "submit". Linda will call you back as quickly as possible, but within the times that you requested. And don't worry, everything response from this website is kept confidential.

All content of this web site is copyright protected. Our copyright will be legally defended. Linking to our content is always acceptable. Besides the copyright issues, if you copy this content to your website, it will hurt BOTH of our websites! Don't do it!