Lead Generation vs. Lead Receiving

Which is better “Lead Generation” or “Lead Receiving”?

You may be thinking, “Lead Receiving” is better.  It sure seems easy.  Take floor duty and wait for the calls that others have generated.  But let’s think about it a little.

 

What happens the “lead receiver” when “lead generators” learn another good way to get the leads to come directly to them?  
The “lead receiver” gets fewer leads.  This has already happened to some extent.  Before the mid-1980’s, many companies would not permit their associates to have sign riders or advertise on their own.  They only thing they were to do was mail to their Farming Area, Past Clients and Sphere of Influence.  Oh yes, you could also work FSBOs and Expireds.  And they sure pushed you to use materials that promoted the company.  Working floor time (lead receiving) was very productive!  Now more and more business goes directly to the top producers (lead producers).

What happens to the “lead receiver” when the market slows down? 

When (not if) the market slows down, the Top Producers (lead generators) will make sure they are still getting as many leads direct to them as possible.  “Lead Receivers” will get fewer and fewer leads….and probably end up getting out of the business.

How do your become a “lead generator”?

You could just look at what others do and do the same.  Cable TV ads.  Newspaper Ads.  TV Ads.  Billboards.  That’s called “Following the Leader”.  And you’ll probably end up spending a lot of your money and not getting as many leads as you would like.

So what is the secret of becoming a “lead receiver?

The key to getting leads is to get yourself known by as many people as possible.  Add them to your database and develop a system to make sure you contact them as often as possible.

 

The author of this article is Linda Grissette.  Some of you may remember her as Linda Grayson.  Linda is a Broker-Associate with River City Real Estate.  She is also the company trainer.  Learn more about how River City Real Estate can help you make more money...even in today's market...browse through this site.

If these articles makes you interested in learning more about the real estate company who would hire the Linda as their company trainer, simply fill in the information below and click on "submit".  Linda will call you back as quickly as possible, but within the times that you requested.  And don't worry, everything response from this website is kept confidential.

Your Name:              

Current Company: 

E-Mail Address:       

The best private phone number(s) for Linda to use to talk to you:  

Please give Linda the best times to contact you in the next few days, so she will not contact you at your current office:

Reasons you are thinking about changing companies:

How long have you been in real estate:

All content of this web site is copyright protected.  Our copyright will be legally defended.  Linking to our content is always acceptable.  Besides the copyright issues, if you copy this content to your website, it will hurt BOTH of our websites!  Don't do it! 

© 2004-2008, LSG Enterprises, Inc