Methods of Lead Generation

Methods of Lead Generation

Now that you have your two groups of people (Met and Haven’t Met), it’s time to decide what kind of contacts you need to make.

In Person:

Drop off letter of introduction
Drop off a market report
Drop off a personal brochure
Drop off a newsletter

Phone Calls:

Periodically all the people you know should get a phone call from you. Keep it nice and friendly. You might ask them if they have gotten your mailings. Before you call anyone, make sure they are not on the "Do Not Call List" unless you have already established a relationship with them.

Mailings:

Newsletter
Recipe post card
Inspirational post card
Tips post card
Market report
Community calendar
Refrigerator magnet
Note pad
Annual calendar
Other quality “give aways” (not “throw aways")
Just listing post cards
Just sold post cards
Property alerts
Real estate newsletter or articles
Invitations
Mother’s Day post card
Father’s Day post card
Holiday post cards
Anniversary of sale post cards

…..and the list could be longer……

You may also want to save money by doing at least some of the mailings by e-mail. To do that you need to get the e-mail address of every person you talk to. You will also need a reliable e-mail service and a professional e-mail address.

On-line Ideas:

An informational web site
A neighborhood web site
A lead generation web site
A web site with area information
E-mail drip campaigns
Free Reports

The author of this article is Linda Grissette. Some of you may remember her as Linda Grayson. Linda is a Broker-Associate with River City Real Estate. She is also the company trainer. Learn more about how River City Real Estate can help you make more money...even in today's market...browse through this site.

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