Post Cards

 

I have been using post cards ever since a seminar speaker back in the late 1980’s said, “You have 4 seconds to make an impression between the mail box and the trash can.”   You might say, it really made an impression on me!

 

What is an “impression”?

When you are doing any form of prospecting, you goal is to get the person to remember you so that when they need real estate services they will think of you.  Studies have shown that it takes between 7 and 9 impressions for someone to remember you.  That’s why you have to keep sending mailings over and over.  With just a single mailing, you don’t even know if you have made one impression.  If your mailing gets stuck between two other pieces of “junk mail” they will never know you mailed to them.  

Post Card Hints:

  1. Try to stick with only one message per post card.  
  2. Make sure your post cards are colorful and get the prospect’s attention.
  3. Use color on the front and black and white on the back.  If you use full color on each side, the prospect will be confused as to where to look for the message.
  4. Keep your message simple and design it to draw attention to what your really want to prospects to see.

The author of this article is Linda Grissette.  Some of you may remember her as Linda Grayson.  Linda is a Broker-Associate with River City Real Estate.  She is also the company trainer.  Learn more about how River City Real Estate can help you make more money...even in today's market...browse through this site.

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